When appealing to the customer, design isn’t all about the product.
It’s also about the design that draws customers into the store and gets them to linger while perusing the products. We’ve compiled a list of guidelines and intriguing examples of retail design that will hook you in.
1. Appealing to the Shopper
Know not just your end user, but also the shopper. Develop a design that appeals to the person making the purchases not just to the one using the product. This is particularly essential for children’s stores where adults are making purchases.
2. The 5 Senses
Engage the 5 senses: the visual, the touch, the sound, the smell, and the taste if it’s a food store/shop.
Lighting is key; it dictates the mood. Choose wisely to draw your customers in and make them stay.
4. Making a Statement
Make a statement, with a unique inside feature (stairs, shelving, etc) or on the outside (wild, innovative, futuristic design).
5. High-End Design
A design that looks high quality will imply that the products are high quality. This is especially important for luxury stores, as the aesthetics need to match the luxury goods.