As technology continues to evolve and improve, 3D renderings are more lifelike than ever and the line between virtual and reality continues to blur.

Historically, it was difficult to provide clients or consumers with an accurate visual representation of a concept or design. Today, renderings can easily be mistaken for photographs with their amazing level of detail. These enhanced 3D images are an incredibly powerful tool for architects, builders, and marketers. For example, a developer of a new construction luxury building can easily see the impact of design changes and make quicker, more strategic decisions. The same detailed renderings can also generate media buzz around the apartments and enable consumers to envision themselves living in the space.

We’ve also seen 3D renderings used in consumer marketing. Ikea has applied Scandinavian pragmatism to their catalogs where 75% of the images are renderings. Staying true to their corporate philosophy of affordability, the realistic renderings are more cost-effective than traditionally staged photos and allow the company to easily generate the perfect space decorated with all the right elements.

So we have a challenge for you. Can you identify which of the following images are renderings and which ones are photos?

The answer is… all of the images are renderings.