Building a Story Brand with Donald Miller: Podcast #197: How to Rebuild Your Business After a Crisis


Podcast #197: Joel Peterson – How to Rebuild Your Business After a Crisis

From Building a Story Brand with Donald Miller

Listen to the podcast here.

Donald Miller speaks with Joel Peterson, a JetBlue Airways Chairman, to discuss foundational strategies that are helpful for building a healthy business. Peterson explains that, though not ideal, current circumstances are presenting leaders with a “psychological opportunity” to rebuild. His take on how leaders can handle the crisis is that they should become more entrepreneurial, and thus more “complete”. By innovating, lighting fires, and transforming these processes into something durable, a company’s foundations can emerge from the rubble stronger than ever before.



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